The playbook
Heading Tags: Checklist
Use this heading tags checklist before a new release, a handoff, or a scheduled review. Its purpose is to verify the decisions that affect sections with clear descriptive headings. Check an actual page or query record; a box marked complete without evidence does not show that the customer journey works.
Put the task in context
Use headings to expose the logic of a page: suitability, process, costs, preparation, and questions. A heading such as “What affects installation cost?” tells readers more than “More information.” Choose levels for the content hierarchy rather than using them only to obtain a visual size.
Before you use the checklist
Name the exact item being checked and its purpose. Gather heading level, text, section purpose. If one of those details is unknown, mark it as unknown and assign a way to resolve it. An invented value makes the checklist look complete while weakening every later decision.
Working checklist
| Check | Evidence to keep | Responsible role |
|---|---|---|
| Give the page a descriptive main heading | A dated observation showing how heading level was verified | SEO lead |
| Organize sections around real reader questions | A dated observation showing how text was verified | content or development owner |
| Check heading order and visual consistency | A dated observation showing how section purpose was verified | analytics owner |
Check the failure path
- Look specifically for this failure: using headings only to repeat target phrases.
- Name each section for the answer it contains. Record the actual correction, not just the intention to make it.
- Repeat the affected task after the correction and check section purpose.
- Make sure the next owner can find the decision and supporting evidence.
Use three outcomes for each check
Mark an item as complete only when the expected behavior or information has been observed. Mark it as incomplete when a required condition is absent. Use not applicable when the condition genuinely does not belong to the chosen scope, and write a short reason. These states keep a review useful without forcing every process into an identical mold.
For example, if the check is “Give the page a descriptive main heading,” a meeting about the subject is not the evidence itself. Retain the relevant heading level and text, the decision made from them, and the result of checking that decision. The record should allow someone who missed the meeting to understand what changed.
Decide what must be resolved first
An incomplete item that prevents use headings to make a page's structure understandable and navigable deserves attention before a cosmetic improvement. Assign an owner and a next action to that issue. Keep optional refinements visible, but do not let them obscure a failure in the core process.
Close the review
Recheck corrected items and note anything still uncertain. The checklist is finished when the next owner understands what was verified and what remains open. Follow sections with clear descriptive headings using a consistent definition so later reviews can connect execution quality with useful results.
Search results and indexing decisions are not controlled by the publisher. Record what your team changed and what was observed afterward. Avoid turning a correlation between a release and a traffic change into a claim of proven causation.
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