The playbook
Heading Tags: Practical Guide
Start with one bounded use of heading tags: one page or query record, one responsible owner, and a defined next action. Use headings to make a page's structure understandable and navigable. A narrow first pass makes it easier to see whether the method works before applying it more widely.
Put the task in context
Use headings to expose the logic of a page: suitability, process, costs, preparation, and questions. A heading such as “What affects installation cost?” tells readers more than “More information.” Choose levels for the content hierarchy rather than using them only to obtain a visual size.
Define the result before starting
Write down the intended result in practical terms: use headings to make a page's structure understandable and navigable. The work should produce a usable page or query record with enough information for the next decision. Use heading level as the starting point and capture text, section purpose as the work progresses. Choose a scope small enough that the owner can verify it directly.
A three-step implementation process
1. Give the page a descriptive main heading
Begin with the current state. Gather the information required for this decision and record where it came from. For heading tags, heading level and text should refer to the same item in scope. When they disagree, resolve the mismatch before building on it.
2. Organize sections around real reader questions
Turn the first decision into a concrete working change. Check heading order and visual consistency. Keep the reason beside the change so a reviewer can distinguish an intentional choice from an accidental difference. Check the result using a representative real item.
3. Check heading order and visual consistency
Verify that someone else can use the output without guessing. Record the next owner and the remaining uncertainty. Compare the finished state with the original task, and retain the evidence needed to revisit the decision when circumstances change.
Avoid the failure that changes the outcome
Using headings only to repeat target phrases. Name each section for the answer it contains. Correct the cause before adding more activity. Otherwise the same problem will be repeated across a larger set of pages, records, or campaigns.
Keep a compact working record
| Field | What to record |
|---|---|
| heading level | The current heading level for the item being worked on; include the source when it could be disputed. |
| text | The current text for the item being worked on; include the source when it could be disputed. |
| section purpose | The current section purpose for the item being worked on; include the source when it could be disputed. |
Review the outcome
Use sections with clear descriptive headings as the outcome to define, then record a baseline and a comparable follow-up observation. Do not assume that finishing the task proves an improvement. Look at whether the intended user or receiving team can now complete the next step with less uncertainty.
Test representative templates as well as individual URLs. When a problem appears on several pages built from the same component, a template correction may be more useful than a series of one-off edits. Verify the affected pages after the shared change.
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