The playbook
Broken Links: Team Workflow and Handoff
A team workflow for broken links needs more than a list of tasks. Each person should know what to receive, what to produce, and what evidence allows the next person to continue. Use the procedure below to make responsibilities explicit and keep broken links on priority pages connected to the work.
Put the task in context
Separate an incorrect link in a shared menu from an obsolete external reference in one article. The menu repair belongs in the common component. The article may need a current replacement source or a rewritten recommendation rather than a redirect you do not control.
Assign responsibilities around the work
| Role | Responsibility | Handoff output |
|---|---|---|
| SEO lead | Collect broken internal and external destinations | Confirmed source URL and broken target |
| content or development owner | Identify the pages and components that link to them | Implemented change with a reason and supporting evidence |
| analytics owner | Replace remove or redirect links based on relevance | Verified result and definition of broken links on priority pages |
Start with a usable request
The request should explain why broken links work is needed now. Include the affected page or query record, the intended result, and the information already available. A request to “make it better” leaves the receiving person to invent the scope. State which decision or customer task is currently difficult.
Prepare the handoff
Before transferring work, record source URL, broken target, response, repair. Explain which values were observed directly, which were supplied by another owner, and which are still uncertain. Attach the reasoning behind the proposed change so the next person does not have to reconstruct the discussion from scattered messages.
Handle an exception without losing ownership
If the receiving owner observes redirecting a missing resource to an unrelated sales page, pause the affected step and return a specific question or proposed correction. Restore the expected resource or update the surrounding recommendation. The original owner remains responsible for helping resolve missing context until the handoff is accepted; moving the record to a new column does not automatically resolve responsibility.
Agree on what accepted means
- The correct source URL is identified.
- The receiving owner understands the purpose and expected output.
- Required information is present or its absence is explicitly accepted.
- The next action and responsible person are recorded.
- The completed result can be checked through replace remove or redirect links based on relevance.
Run a short operating review
Review items waiting for information, work awaiting acceptance, and repeated returns. If the same question keeps appearing, improve the request or handoff fields. Keep the review focused on removing delays and rework rather than merely counting completed tasks. Connect the work with broken links on priority pages on a consistent reporting basis.
One person may fill several roles in a small team. The responsibility distinctions still help: prepare the context, perform the change, and verify the result as separate acts. As the team grows, those same responsibilities can move to different people without redesigning the whole process.
Use query and landing-page context when comparing results. A page serving a broad informational query has a different job from a page answering a purchase question. Review whether the next step remains useful to the person arriving.
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