The playbook
Broken Links: Worked Examples
The following broken links examples illustrate how to move from an observed problem to a practical decision. They are hypothetical operating scenarios, not customer results or performance benchmarks. The central question is whether the work helps improve broken links on priority pages without losing the context needed to judge it.
Put the task in context
Separate an incorrect link in a shared menu from an obsolete external reference in one article. The menu repair belongs in the common component. The article may need a current replacement source or a rewritten recommendation rather than a redirect you do not control.
Example 1: establish a usable starting point
A team begins working on broken links but cannot consistently describe source URL and broken target for the same item. The immediate task is collect broken internal and external destinations. The team records the current state, identifies the source of each value, and resolves conflicting information before making a broader change.
The useful output is a page or query record that another person can interpret. This example does not require assuming an uplift. Success at this stage means the next decision can be made using a shared set of facts, with missing information explicitly identified.
Example 2: correct a specific failure
In a second situation, the team observes redirecting a missing resource to an unrelated sales page. It proposes the correction: restore the expected resource or update the surrounding recommendation. Before applying that correction everywhere, the owner checks whether the same cause is present in other affected items. A common symptom alone does not prove that all items need the same repair.
| Decision | Illustrative reasoning |
|---|---|
| Observation | Redirecting a missing resource to an unrelated sales page |
| Likely correction | Restore the expected resource or update the surrounding recommendation |
| Verification task | Identify the pages and components that link to them |
| Result to inspect | Replace remove or redirect links based on relevance |
After the change, the owner repeats the relevant task and records what happened. If the condition remains, the team returns to the evidence rather than declaring the process complete. The example illustrates a repair cycle; it does not claim a particular commercial result.
Example 3: extend a process after it works
A third team already has reliable records for a small scope and wants to expand. It compares the next group with the first: are source URL, broken target, response defined in the same way, and does the intended outcome remain broken links on priority pages? Differences are written down before the earlier process is reused.
Expansion is appropriate when the assumptions still hold and an owner can review exceptions. Where the new group has different needs, the team adapts the process and tests again. Reusing the structure is useful; reusing a conclusion without checking its conditions is much less reliable.
Apply the examples to your own work
- Write the current problem in observable terms using source URL.
- Choose which of the three examples matches the stage of the work.
- Complete this action first: collect broken internal and external destinations.
- Keep the resulting evidence and review broken links on priority pages on a consistent basis.
Use query and landing-page context when comparing results. A page serving a broad informational query has a different job from a page answering a purchase question. Review whether the next step remains useful to the person arriving.
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