The playbook
Website Navigation: Worked Examples
The following website navigation examples illustrate how to move from an observed problem to a practical decision. They are hypothetical operating scenarios, not customer results or performance benchmarks. The central question is whether the work helps improve navigation success rate without losing the context needed to judge it.
Put the task in context
Check the menu with a keyboard, on a phone, and with long labels. The mobile control should expose the destinations and communicate its expanded state. Ensure visitors can close it and continue without getting trapped behind an overlay.
Example 1: establish a usable starting point
A team begins working on website navigation but cannot consistently describe label and destination for the same item. The immediate task is choose labels that match customer language. The team records the current state, identifies the source of each value, and resolves conflicting information before making a broader change.
The useful output is a page or interaction record that another person can interpret. This example does not require assuming an uplift. Success at this stage means the next decision can be made using a shared set of facts, with missing information explicitly identified.
Example 2: correct a specific failure
In a second situation, the team observes hiding the only navigation when the desktop menu collapses. It proposes the correction: provide an accessible mobile menu with the same essential destinations. Before applying that correction everywhere, the owner checks whether the same cause is present in other affected items. A common symptom alone does not prove that all items need the same repair.
| Decision | Illustrative reasoning |
|---|---|
| Observation | Hiding the only navigation when the desktop menu collapses |
| Likely correction | Provide an accessible mobile menu with the same essential destinations |
| Verification task | Limit ambiguous overlapping menu choices |
| Result to inspect | Test keyboard touch and narrow-screen behavior |
After the change, the owner repeats the relevant task and records what happened. If the condition remains, the team returns to the evidence rather than declaring the process complete. The example illustrates a repair cycle; it does not claim a particular commercial result.
Example 3: extend a process after it works
A third team already has reliable records for a small scope and wants to expand. It compares the next group with the first: are label, destination, device defined in the same way, and does the intended outcome remain navigation success rate? Differences are written down before the earlier process is reused.
Expansion is appropriate when the assumptions still hold and an owner can review exceptions. Where the new group has different needs, the team adapts the process and tests again. Reusing the structure is useful; reusing a conclusion without checking its conditions is much less reliable.
Apply the examples to your own work
- Write the current problem in observable terms using label.
- Choose which of the three examples matches the stage of the work.
- Complete this action first: choose labels that match customer language.
- Keep the resulting evidence and review navigation success rate on a consistent basis.
Use realistic content lengths and assets during review. Short placeholder headings can conceal overflow and hierarchy problems that appear with real service names, prices, or instructions. Check the result after the final content is inserted.
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