Law firm clients that close the cases that actually pay.
PI, family, criminal, immigration, estate - every practice area is a different SEO and paid game. We fulfill the right one for each.
14–20 hr
Back per client / month
45–90 d
To rank-ready
100%
White-label
Hours
To onboard an account
The patterns we see on every project.
We've shipped legal products across multiple teams. These are the patterns we plan around from sprint one.
- PI keywords going for $400+ a click with no negative discipline
- Practice areas crammed into one mega-page
- GBP suspensions on multi-attorney listings
- Intake forms with 60% drop-off nobody owns
Same framework, Law Firms-specific details.
Discovery
30-minute call. We learn your law firm book and where senior hours are leaking.
Audit
Structured audit on a slice of your real law firm accounts. You see exactly where the leaks are.
Roadmap
Written plan: what gets fixed, what ships on cadence, what's measured at 45–90 days.
Scale
AI Operators take over fulfillment across your law firm book. Your team moves into strategy.
Why this vertical moves the way it does.
Legal is the most expensive paid vertical in the U.S. - 'mesothelioma lawyer' has hit $1,090 CPC. The discipline that wins is negative-keyword hygiene and intake-form conversion math; LSA is now mandatory for any local PI or family practice.
$367B
U.S. legal services
2024
$405
Avg PI keyword CPC
Major metro
$48k
Avg PI case settlement
Soft tissue
62%
Intake form drop-off
Industry average
Typical legal account funnel
Where the dropoff actually happens.
Source: blended median across law firms accounts we've audited. Funnels vary by market and ad spend.
Seasonal demand
Peak hits in October.
Relative search demand, indexed to the year's peak month. We pre-stage content 4–6 weeks before each ramp.
What competitors keep getting wrong
- Negative-keyword list last updated 18 months ago - burning 20%+ spend
- Practice-area pages crammed into one 'we handle' wall of text
- Intake form on mobile breaks at signature step - 60% never finish
The pieces that ship together.
Each legal engagement bundles the components below. We don't sell modules - we ship products.
- Practice-area pages built to LSA / FAQ schema standards
- Multi-attorney GBP management
- Google Ads + LSA with strict negatives
- Intake-form + call-tracking optimization
- Review velocity + bar-compliant response
- White-label reporting
Common Law Firms questions.
How fast do law firm clients see results?
+
Sites are optimized for ranking in 45–90 days. Average ranking happens in 90–120 days. Paid and GBP lift faster: usually inside the first 30 days once tracking is clean.
Is this white-label?
+
Yes. Reports, content, ad creative, audit docs: everything ships under your agency's brand.
Will it replace my account managers?
+
No. It replaces the fulfillment hours behind them. Your AMs stay the strategic face.
How do we get started?
+
Discovery call, audit on a slice of your accounts, written roadmap, then we scale execution across your book at your pace.
Ready to build your Law Firms product?
Book a 30-minute demo. We'll walk through one of your real accounts, surface where the hours are going, and tell you honestly if your client accounts are a fit.
Reply within 24 hours
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