The playbook
Website Template Selection: Worked Examples
The following website template selection examples illustrate how to move from an observed problem to a practical decision. They are hypothetical operating scenarios, not customer results or performance benchmarks. The central question is whether the work helps improve required tasks supported by the template without losing the context needed to judge it.
Put the task in context
Replace demonstration text with a realistic service description and a longer business name. Test the menu, forms, and mobile layout. A template that looks strong with minimal sample content may require substantial changes for the actual business.
Example 1: establish a usable starting point
A team begins working on website template selection but cannot consistently describe template and required task for the same item. The immediate task is list required pages and interactions. The team records the current state, identifies the source of each value, and resolves conflicting information before making a broader change.
The useful output is a page or interaction record that another person can interpret. This example does not require assuming an uplift. Success at this stage means the next decision can be made using a shared set of facts, with missing information explicitly identified.
Example 2: correct a specific failure
In a second situation, the team observes choosing solely from a polished homepage thumbnail. It proposes the correction: inspect navigation forms content length and mobile behavior. Before applying that correction everywhere, the owner checks whether the same cause is present in other affected items. A common symptom alone does not prove that all items need the same repair.
| Decision | Illustrative reasoning |
|---|---|
| Observation | Choosing solely from a polished homepage thumbnail |
| Likely correction | Inspect navigation forms content length and mobile behavior |
| Verification task | Test the template with realistic content and devices |
| Result to inspect | Estimate changes needed for brand and functionality |
After the change, the owner repeats the relevant task and records what happened. If the condition remains, the team returns to the evidence rather than declaring the process complete. The example illustrates a repair cycle; it does not claim a particular commercial result.
Example 3: extend a process after it works
A third team already has reliable records for a small scope and wants to expand. It compares the next group with the first: are template, required task, fit defined in the same way, and does the intended outcome remain required tasks supported by the template? Differences are written down before the earlier process is reused.
Expansion is appropriate when the assumptions still hold and an owner can review exceptions. Where the new group has different needs, the team adapts the process and tests again. Reusing the structure is useful; reusing a conclusion without checking its conditions is much less reliable.
Apply the examples to your own work
- Write the current problem in observable terms using template.
- Choose which of the three examples matches the stage of the work.
- Complete this action first: list required pages and interactions.
- Keep the resulting evidence and review required tasks supported by the template on a consistent basis.
Treat visual changes and functional changes separately in the change log. A clearer label may improve comprehension, but a broken submission destination still prevents completion. Confirm both understanding and successful delivery.
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