The playbook
Website Redesign: Review Process
A useful website redesign review ends with a supported decision for each item examined. Define the evidence required before opening the report: current issue, new solution, URL impact, test. These fields give reviewers a shared basis for agreeing what is working, what needs attention, and who should act.
Put the task in context
Inventory current landing URLs and working inquiries before replacing templates. Keep a record of old-to-new destinations and important content decisions. Test the redesigned user journeys with actual copy and routing before moving the public site.
Set the review boundary
Choose the records or journeys that matter to the current question. Include a normal case, a recently changed case, and an exception where available. This is a diagnostic sample, not a claim that every item has been checked. Record how the sample was selected and what would justify expanding it.
Use explicit review criteria
| Criterion | Review question |
|---|---|
| Identify the specific problems a redesign must solve | Is the supporting current issue current and traceable? |
| Inventory pages functionality and search-sensitive URLs | Does new solution support the decision being made? |
| Test the new experience before replacing the old one | Can the next owner verify test? |
Inspect the evidence before assigning a result
For each item, compare the intended behavior with the observed behavior. Pay particular attention to changing navigation URLs and messaging without a migration plan. If it appears, record where it occurs and which assumption it contradicts. Distinguish a verified defect from an unanswered question and from a preference about how the work should look.
Where the evidence supports the known correction, track changes and map important journeys and destinations. Give that action to an accountable owner with a description of the expected result. If you cannot yet identify the cause, assign a diagnostic action rather than prescribing a speculative repair.
Record a decision that can be acted on
| Decision | When to use it |
|---|---|
| Keep | The current state serves the intended task and the evidence is adequate. |
| Revise | A specific gap is confirmed and the proposed action addresses it. |
| Investigate | Important information is missing or conflicting. |
| Retire or combine | The item has no distinct useful purpose in the current scope. |
Verify corrections and expand selectively
Recheck the affected page or interaction record after the owner completes the action. Then inspect other items sharing the relevant cause. A shared template, process rule, or data source may justify expanding the review. Similar wording or appearance alone is a weaker reason.
Turn the review into a decision summary
Summarize the affected scope, confirmed findings, actions, and open questions. Connect the findings to priority redesign goals achieved using the same definition as the baseline. A good summary lets the responsible person decide what happens next without reading every working note.
Verify the actual visitor journey on a narrow screen and with a keyboard. A design can look complete while hiding an unreachable control or a missing confirmation. Record the task attempted and what happened at the end.
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