The playbook
Website Maintenance: Checklist
Use this website maintenance checklist before a new release, a handoff, or a scheduled review. Its purpose is to verify the decisions that affect unresolved maintenance issues. Check an actual page or interaction record; a box marked complete without evidence does not show that the customer journey works.
Put the task in context
Schedule periodic test submissions, link checks, content reviews, and recovery checks. Assign a person to act on failures. A maintenance log should include what was tested and the observed outcome, not merely that someone visited the homepage.
Before you use the checklist
Name the exact item being checked and its purpose. Gather area, owner, review cadence, last result. If one of those details is unknown, mark it as unknown and assign a way to resolve it. An invented value makes the checklist look complete while weakening every later decision.
Working checklist
| Check | Evidence to keep | Responsible role |
|---|---|---|
| Assign owners for content technical health and inquiries | A dated observation showing how area was verified | website lead |
| Schedule checks around important journeys and dependencies | A dated observation showing how owner was verified | designer or developer |
| Record changes and verify their effects | A dated observation showing how review cadence was verified | site owner |
Check the failure path
- Look specifically for this failure: assuming a site needs attention only when it is visibly broken.
- Review functionality content accuracy and recovery readiness regularly. Record the actual correction, not just the intention to make it.
- Repeat the affected task after the correction and check last result.
- Make sure the next owner can find the decision and supporting evidence.
Use three outcomes for each check
Mark an item as complete only when the expected behavior or information has been observed. Mark it as incomplete when a required condition is absent. Use not applicable when the condition genuinely does not belong to the chosen scope, and write a short reason. These states keep a review useful without forcing every process into an identical mold.
For example, if the check is “Assign owners for content technical health and inquiries,” a meeting about the subject is not the evidence itself. Retain the relevant area and owner, the decision made from them, and the result of checking that decision. The record should allow someone who missed the meeting to understand what changed.
Decide what must be resolved first
An incomplete item that prevents keep a website accurate reliable and usable after launch deserves attention before a cosmetic improvement. Assign an owner and a next action to that issue. Keep optional refinements visible, but do not let them obscure a failure in the core process.
Close the review
Recheck corrected items and note anything still uncertain. The checklist is finished when the next owner understands what was verified and what remains open. Follow unresolved maintenance issues using a consistent definition so later reviews can connect execution quality with useful results.
Keep the page’s main task visible when adding helpful detail. Supporting information should reduce uncertainty at the decision point. If a section introduces a second unrelated offer, decide whether it belongs on another page.
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