The playbook
Website Launch Checklist: Checklist
Use this website launch checklist checklist before a new release, a handoff, or a scheduled review. Its purpose is to verify the decisions that affect critical launch checks completed. Check an actual page or interaction record; a box marked complete without evidence does not show that the customer journey works.
Put the task in context
Check production domain routing, HTTPS, direct deep URLs, forms, notifications, consent-dependent tracking, page metadata, and intended indexing settings. Use a real test inquiry and verify its arrival. Keep the recovery owner available during the initial release.
Before you use the checklist
Name the exact item being checked and its purpose. Gather check, environment, evidence, owner, status. If one of those details is unknown, mark it as unknown and assign a way to resolve it. An invented value makes the checklist look complete while weakening every later decision.
Working checklist
| Check | Evidence to keep | Responsible role |
|---|---|---|
| Check content navigation forms and error handling | A dated observation showing how check was verified | website lead |
| Confirm domain metadata indexing intent and analytics | A dated observation showing how environment was verified | designer or developer |
| Assign a launch owner and a recovery plan | A dated observation showing how evidence was verified | site owner |
Check the failure path
- Look specifically for this failure: reviewing only screenshots instead of real interactions.
- Test each main journey from entry to confirmed outcome. Record the actual correction, not just the intention to make it.
- Repeat the affected task after the correction and check status.
- Make sure the next owner can find the decision and supporting evidence.
Use three outcomes for each check
Mark an item as complete only when the expected behavior or information has been observed. Mark it as incomplete when a required condition is absent. Use not applicable when the condition genuinely does not belong to the chosen scope, and write a short reason. These states keep a review useful without forcing every process into an identical mold.
For example, if the check is “Check content navigation forms and error handling,” a meeting about the subject is not the evidence itself. Retain the relevant check and environment, the decision made from them, and the result of checking that decision. The record should allow someone who missed the meeting to understand what changed.
Decide what must be resolved first
An incomplete item that prevents verify the critical parts of a website before opening it to visitors deserves attention before a cosmetic improvement. Assign an owner and a next action to that issue. Keep optional refinements visible, but do not let them obscure a failure in the core process.
Close the review
Recheck corrected items and note anything still uncertain. The checklist is finished when the next owner understands what was verified and what remains open. Follow critical launch checks completed using a consistent definition so later reviews can connect execution quality with useful results.
Treat visual changes and functional changes separately in the change log. A clearer label may improve comprehension, but a broken submission destination still prevents completion. Confirm both understanding and successful delivery.
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