The playbook
SEO Audit: Template and Field Guide
This SEO audit template turns a broad task into a record another person can use. It captures URL, issue, evidence, then connects that information to a decision. Copy the table into your working document or system and create a separate record for each item in scope.
Put the task in context
Check an important service URL directly, through navigation, and in its rendered state. Record its response, canonical destination, indexing directive, title, content, and contact action. If a shared service template is broken, fixing that template can address several affected URLs at once.
Copyable worksheet
| Field | Entry instructions |
|---|---|
| URL | Record the URL associated with this page or query record. Use a stable reference so later updates can be matched. |
| issue | Record the issue associated with this page or query record. Keep the value specific enough for another owner to interpret. |
| evidence | Record the evidence associated with this page or query record. Keep the value specific enough for another owner to interpret. |
| priority | Record the priority associated with this page or query record. Keep the value specific enough for another owner to interpret. |
| owner | Record the owner associated with this page or query record. Keep the value specific enough for another owner to interpret. |
| Decision field | Entry instructions |
|---|---|
| Observed problem | Describe the actual condition and where it was observed. |
| Recommended action | State the smallest action that resolves the documented problem. |
| Evidence | Link to the record, observation, or test supporting the action. |
| Owner and next review | Name the accountable person and when the decision should be revisited. |
How to complete the worksheet
Begin with URL. Use the same reference throughout the record so notes are not attached to the wrong item. Then inventory important URLs and their intended purpose. This establishes the information required before the worksheet becomes a request for action.
Next, check response codes indexability and internal discovery. Use the observed problem and evidence fields to explain why that step is needed. A useful entry describes an actual condition, such as treating every crawler warning as equally urgent, rather than a broad instruction to “improve performance.”
Finally, connect issues to affected page groups and business value. Put fix blocked revenue pages before cosmetic warnings on low-value URLs in the action field only when it addresses the observed condition. If the problem is different, change the action. The template is a structure for judgment, not a reason to apply the same fix everywhere.
Illustrative completed decision
| Part | Illustrative entry |
|---|---|
| Problem | Treating every crawler warning as equally urgent |
| Action | Fix blocked revenue pages before cosmetic warnings on low-value URLs |
| First check | Inventory important URLs and their intended purpose |
| Follow-up check | Connect issues to affected page groups and business value |
| Outcome to define | important URLs with resolved issues |
Adapt the fields without losing meaning
You can add fields required by your team, but each should change a decision or preserve necessary context. Keep factual observations separate from recommendations. If issue changes, record the new value and its effective date instead of silently rewriting the context of an earlier decision.
Use the record in a handoff
Ask the receiving owner to explain the next action using only the worksheet. Missing context becomes visible quickly during that exercise. Repair the record before applying the structure to a larger batch. Keep important URLs with resolved issues connected to the item so the team can later assess whether the action was useful.
Keep a dated record of the page or query being examined. Search interfaces and external references can change. A saved observation should include enough context to distinguish an old issue from the current state.
Skip the manual steps. Let AgentixSEO run this for every client.
Start now