The playbook
Search Intent: Review Process
A useful search intent review ends with a supported decision for each item examined. Define the evidence required before opening the report: query, task, expected format, page decision. These fields give reviewers a shared basis for agreeing what is working, what needs attention, and who should act.
Put the task in context
Searches containing “examples,” “template,” “calculator,” and “pricing” often imply different deliverables. Inspect current results and the wording of the query together. If the visitor expects an editable template, include an actual reusable structure rather than merely describing why templates are useful.
Set the review boundary
Choose the records or journeys that matter to the current question. Include a normal case, a recently changed case, and an exception where available. This is a diagnostic sample, not a claim that every item has been checked. Record how the sample was selected and what would justify expanding it.
Use explicit review criteria
| Criterion | Review question |
|---|---|
| Examine the formats and offers present in current results | Is the supporting query current and traceable? |
| Separate learning comparison purchasing and tool use | Does task support the decision being made? |
| Match the content and next action to the dominant task | Can the next owner verify page decision? |
Inspect the evidence before assigning a result
For each item, compare the intended behavior with the observed behavior. Pay particular attention to sending tool-seeking visitors to a long article with no tool. If it appears, record where it occurs and which assumption it contradicts. Distinguish a verified defect from an unanswered question and from a preference about how the work should look.
Where the evidence supports the known correction, provide the requested functionality or target a different question. Give that action to an accountable owner with a description of the expected result. If you cannot yet identify the cause, assign a diagnostic action rather than prescribing a speculative repair.
Record a decision that can be acted on
| Decision | When to use it |
|---|---|
| Keep | The current state serves the intended task and the evidence is adequate. |
| Revise | A specific gap is confirmed and the proposed action addresses it. |
| Investigate | Important information is missing or conflicting. |
| Retire or combine | The item has no distinct useful purpose in the current scope. |
Verify corrections and expand selectively
Recheck the affected page or query record after the owner completes the action. Then inspect other items sharing the relevant cause. A shared template, process rule, or data source may justify expanding the review. Similar wording or appearance alone is a weaker reason.
Turn the review into a decision summary
Summarize the affected scope, confirmed findings, actions, and open questions. Connect the findings to task completion by landing page using the same definition as the baseline. A good summary lets the responsible person decide what happens next without reading every working note.
Use query and landing-page context when comparing results. A page serving a broad informational query has a different job from a page answering a purchase question. Review whether the next step remains useful to the person arriving.
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