The playbook
Homepage Design: Checklist
Use this homepage design checklist before a new release, a handoff, or a scheduled review. Its purpose is to verify the decisions that affect qualified onward journeys. Check an actual page or interaction record; a box marked complete without evidence does not show that the customer journey works.
Put the task in context
A visitor should quickly understand who the offer serves, what it does, and where to go next. Use a real product view or specific project evidence where it explains the offering. Keep secondary audiences navigable without giving every section a competing primary button.
Before you use the checklist
Name the exact item being checked and its purpose. Gather section, message, proof, destination. If one of those details is unknown, mark it as unknown and assign a way to resolve it. An invented value makes the checklist look complete while weakening every later decision.
Working checklist
| Check | Evidence to keep | Responsible role |
|---|---|---|
| Explain the offer and intended audience near the top | A dated observation showing how section was verified | website lead |
| Show credible proof and major service paths | A dated observation showing how message was verified | designer or developer |
| Keep the main action visually clear on mobile | A dated observation showing how proof was verified | site owner |
Check the failure path
- Look specifically for this failure: giving every section an equally prominent competing action.
- Create a clear primary path and useful secondary navigation. Record the actual correction, not just the intention to make it.
- Repeat the affected task after the correction and check destination.
- Make sure the next owner can find the decision and supporting evidence.
Use three outcomes for each check
Mark an item as complete only when the expected behavior or information has been observed. Mark it as incomplete when a required condition is absent. Use not applicable when the condition genuinely does not belong to the chosen scope, and write a short reason. These states keep a review useful without forcing every process into an identical mold.
For example, if the check is “Explain the offer and intended audience near the top,” a meeting about the subject is not the evidence itself. Retain the relevant section and message, the decision made from them, and the result of checking that decision. The record should allow someone who missed the meeting to understand what changed.
Decide what must be resolved first
An incomplete item that prevents introduce a business and guide different visitors to the right next step deserves attention before a cosmetic improvement. Assign an owner and a next action to that issue. Keep optional refinements visible, but do not let them obscure a failure in the core process.
Close the review
Recheck corrected items and note anything still uncertain. The checklist is finished when the next owner understands what was verified and what remains open. Follow qualified onward journeys using a consistent definition so later reviews can connect execution quality with useful results.
Use realistic content lengths and assets during review. Short placeholder headings can conceal overflow and hierarchy problems that appear with real service names, prices, or instructions. Check the result after the final content is inserted.
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