The playbook
Crawlability: Review Process
A useful crawlability review ends with a supported decision for each item examined. Define the evidence required before opening the report: URL, discovery path, block, response. These fields give reviewers a shared basis for agreeing what is working, what needs attention, and who should act.
Put the task in context
Important detail pages should have ordinary linked paths from useful category or topic pages. A page accessible only after typing a query into an internal search box may be difficult to discover. Test the path to a sample of deep pages from the public site.
Set the review boundary
Choose the records or journeys that matter to the current question. Include a normal case, a recently changed case, and an exception where available. This is a diagnostic sample, not a claim that every item has been checked. Record how the sample was selected and what would justify expanding it.
Use explicit review criteria
| Criterion | Review question |
|---|---|
| Check navigation and contextual discovery paths | Is the supporting URL current and traceable? |
| Inspect blocked paths and server errors | Does discovery path support the decision being made? |
| Reduce unnecessary URL generation in filters and parameters | Can the next owner verify response? |
Inspect the evidence before assigning a result
For each item, compare the intended behavior with the observed behavior. Pay particular attention to creating valuable pages reachable only through internal search. If it appears, record where it occurs and which assumption it contradicts. Distinguish a verified defect from an unanswered question and from a preference about how the work should look.
Where the evidence supports the known correction, add crawlable links from relevant category or topic pages. Give that action to an accountable owner with a description of the expected result. If you cannot yet identify the cause, assign a diagnostic action rather than prescribing a speculative repair.
Record a decision that can be acted on
| Decision | When to use it |
|---|---|
| Keep | The current state serves the intended task and the evidence is adequate. |
| Revise | A specific gap is confirmed and the proposed action addresses it. |
| Investigate | Important information is missing or conflicting. |
| Retire or combine | The item has no distinct useful purpose in the current scope. |
Verify corrections and expand selectively
Recheck the affected page or query record after the owner completes the action. Then inspect other items sharing the relevant cause. A shared template, process rule, or data source may justify expanding the review. Similar wording or appearance alone is a weaker reason.
Turn the review into a decision summary
Summarize the affected scope, confirmed findings, actions, and open questions. Connect the findings to important undiscoverable URLs using the same definition as the baseline. A good summary lets the responsible person decide what happens next without reading every working note.
Test representative templates as well as individual URLs. When a problem appears on several pages built from the same component, a template correction may be more useful than a series of one-off edits. Verify the affected pages after the shared change.
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