The playbook
AI Website Building: Checklist
Use this AI website building checklist before a new release, a handoff, or a scheduled review. Its purpose is to verify the decisions that affect verified visitor journeys. Check an actual page or interaction record; a box marked complete without evidence does not show that the customer journey works.
Put the task in context
A useful prompt names the audience, offer, pages, brand rules, required interactions, and the source of factual content. Ask for a working confirmation and error state for forms. Inspect the resulting implementation instead of assuming every visible control is connected.
Before you use the checklist
Name the exact item being checked and its purpose. Gather prompt, page, expected behavior, test result. If one of those details is unknown, mark it as unknown and assign a way to resolve it. An invented value makes the checklist look complete while weakening every later decision.
Working checklist
| Check | Evidence to keep | Responsible role |
|---|---|---|
| Describe audience offer page structure and brand rules | A dated observation showing how prompt was verified | website lead |
| Review generated content and interactions page by page | A dated observation showing how page was verified | designer or developer |
| Test responsive behavior accessibility and real form destinations | A dated observation showing how expected behavior was verified | site owner |
Check the failure path
- Look specifically for this failure: treating a convincing preview as proof the whole website works.
- Run actual visitor journeys and correct unsupported claims or actions. Record the actual correction, not just the intention to make it.
- Repeat the affected task after the correction and check test result.
- Make sure the next owner can find the decision and supporting evidence.
Use three outcomes for each check
Mark an item as complete only when the expected behavior or information has been observed. Mark it as incomplete when a required condition is absent. Use not applicable when the condition genuinely does not belong to the chosen scope, and write a short reason. These states keep a review useful without forcing every process into an identical mold.
For example, if the check is “Describe audience offer page structure and brand rules,” a meeting about the subject is not the evidence itself. Retain the relevant prompt and page, the decision made from them, and the result of checking that decision. The record should allow someone who missed the meeting to understand what changed.
Decide what must be resolved first
An incomplete item that prevents use AI to draft a website from a clear brief and then verify the resulting experience deserves attention before a cosmetic improvement. Assign an owner and a next action to that issue. Keep optional refinements visible, but do not let them obscure a failure in the core process.
Close the review
Recheck corrected items and note anything still uncertain. The checklist is finished when the next owner understands what was verified and what remains open. Follow verified visitor journeys using a consistent definition so later reviews can connect execution quality with useful results.
Treat visual changes and functional changes separately in the change log. A clearer label may improve comprehension, but a broken submission destination still prevents completion. Confirm both understanding and successful delivery.
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