Solar clients that survive the incentive whiplash.
ITC, NEM, state rebates - solar marketing changes faster than any vertical. We fulfill the SEO, paid, and content work that adapts when the policy does.
14–20 hr
Back per client / month
45–90 d
To rank-ready
100%
White-label
Hours
To onboard an account
The patterns we see on every project.
We've shipped solar products across multiple teams. These are the patterns we plan around from sprint one.
- Generic 'solar install' pages with no state-specific incentive math
- Battery add-on (Powerwall, Franklin) buried inside a PV page
- Meta lead-gen campaigns sending unqualified credit < 650 leads
- 30-day appointment-set rate stuck under 12%
Same framework, Solar & Battery-specific details.
Discovery
30-minute call. We learn your solar book and where senior hours are leaking.
Audit
Structured audit on a slice of your real solar accounts. You see exactly where the leaks are.
Roadmap
Written plan: what gets fixed, what ships on cadence, what's measured at 45–90 days.
Scale
AI Operators take over fulfillment across your solar book. Your team moves into strategy.
Why this vertical moves the way it does.
Residential solar is policy-driven: a single state PUC ruling can collapse demand 40% in 90 days (see NEM 3.0 in California). The agencies that win bake utility and incentive logic directly into their landing pages - and re-stage content the week policy changes.
$36B
U.S. residential solar
2024
$28k
Avg system + install
Net of ITC
97 days
Avg sales cycle
Lead to install
11%
Lead → install rate
Industry median
Typical solar account funnel
Where the dropoff actually happens.
Source: blended median across solar & battery accounts we've audited. Funnels vary by market and ad spend.
Seasonal demand
Peak hits in June.
Relative search demand, indexed to the year's peak month. We pre-stage content 4–6 weeks before each ramp.
What competitors keep getting wrong
- Landing pages still quoting expired ITC % from 2022
- No battery storage page despite 60% of attach rate growth coming from it
- Meta forms with no credit pre-qual - 70% lead waste
The pieces that ship together.
Each solar engagement bundles the components below. We don't sell modules - we ship products.
- State + utility-specific incentive landing pages
- Battery-storage product funnels (Powerwall, Tesla, Enphase)
- Meta + Google paid with credit-pre-qual gating
- GBP per service area
- Long-cycle email + SMS nurture
- White-label reporting + CAC dashboards
Common Solar & Battery questions.
How fast do solar clients see results?
+
Sites are optimized for ranking in 45–90 days. Average ranking happens in 90–120 days. Paid and GBP lift faster: usually inside the first 30 days once tracking is clean.
Is this white-label?
+
Yes. Reports, content, ad creative, audit docs: everything ships under your agency's brand.
Will it replace my account managers?
+
No. It replaces the fulfillment hours behind them. Your AMs stay the strategic face.
How do we get started?
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Discovery call, audit on a slice of your accounts, written roadmap, then we scale execution across your book at your pace.
Ready to build your Solar & Battery product?
Book a 30-minute demo. We'll walk through one of your real accounts, surface where the hours are going, and tell you honestly if your client accounts are a fit.
Reply within 24 hours
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Solar & Battery agencies in your market
We fulfill for agencies across every US state. Browse by region: