digital PR

Step 1 · How-to

Digital PR: Practical Guide

Create credible stories and resources that relevant publications may reference. A narrow first pass makes it easier to see whether the method works before applying it more widely.

Step 2 · Checklist

Digital PR: Checklist

Use this digital PR checklist before a new release, a handoff, or a scheduled review. Its purpose is to verify the decisions that affect relevant earned coverage. Check an actual page or query record; a box marked complete without evidence does not show that the customer journey works.

Step 3 · Worksheet

Digital PR: Template and Field Guide

This digital PR template turns a broad task into a record another person can use. It captures story, evidence, publisher, then connects that information to a decision. Copy the table into your working document or system and create a separate record for each item in scope.

Step 4 · Examples

Digital PR: Worked Examples

The following digital PR examples illustrate how to move from an observed problem to a practical decision. They are hypothetical operating scenarios, not customer results or performance benchmarks. The central question is whether the work helps improve relevant earned coverage without losing the context needed to judge it.

Step 5 · Procedure

Digital PR: Team Workflow and Handoff

A team workflow for digital PR needs more than a list of tasks. Each person should know what to receive, what to produce, and what evidence allows the next person to continue. Use the procedure below to make responsibilities explicit and keep relevant earned coverage connected to the work.

Step 6 · Automation

Digital PR: Automation Workflow

A digital PR automation workflow should handle repeatable preparation and record movement while preserving the decisions that require context. Start by defining a reliable trigger around a page or query record. Then specify the required information, the permitted action, and what happens when the conditions are not met.

Step 7 · Prioritization

Digital PR: How to Prioritize the Work

Prioritize digital PR work by connecting an observed problem with the people or business outcomes it affects. The objective is to create credible stories and resources that relevant publications may reference. Give the team a short ordered queue with a reason for each decision, rather than treating every suggestion as equally urgent.

Step 8 · Evaluation

Digital PR: Review Process

A useful digital PR review ends with a supported decision for each item examined. Define the evidence required before opening the report: story, evidence, publisher, contact status. These fields give reviewers a shared basis for agreeing what is working, what needs attention, and who should act.

Step 9 · Measurement

Digital PR: Metrics and Measurement

Measure digital PR by defining relevant earned coverage precisely enough that two people can reproduce the result from the same records. Keep the reporting unit, date basis, and scope visible. Without those definitions, a change in the report may reflect a changed calculation rather than a changed customer outcome.

Step 10 · Mistakes

Digital PR: Mistakes and How to Fix Them

A common failure in digital PR is publishing dramatic claims unsupported by the underlying data. The consequences often appear later, when someone tries to act on incomplete or misleading information. This guide explains how to recognize the failure, correct the immediate problem, and prevent it from becoming a repeated working practice.