Search Atlas is an AI-driven SEO automation platform built around OTTO, its autonomous agent that runs technical fixes, on-page improvements and content on a site without constant human input. It has expanded well beyond classic rank tracking into AI visibility (tracking how brands appear in ChatGPT, Gemini and Google AI Mode), local heatmaps, Google and Meta ad studios, and a Content Genius engine for topical maps and publishing.
It suits SEO agencies and in-house teams that want one platform to replace a stack of point tools (rank trackers, crawlers, content optimizers, local heatmaps, reporting dashboards) and that are comfortable with its project- and seat-based plan structure. Pro and Agency tiers add white-label dashboards and client portals, making it a credible option for agencies reselling SEO to clients.
Pricing is structured around a mix of monthly subscription tiers plus OTTO site add-ons and usage credits (AI Gen Points for content, Hyperdrive Credits for off-page work), so the real monthly cost for a multi-client agency depends on how many sites and how much content/link automation each client needs, not just the headline plan price.